Babou is a product marketing engine. You drop in product surfaces (deploys, release notes, screenshots, Figma frames, URLs, brand kits), and Babou builds the launch ads, demos, social cuts, and campaign variants your team needs. these docs are how you wire it in. Two ways to drive Babou:Documentation Index
Fetch the complete documentation index at: https://docs.babou.ai/llms.txt
Use this file to discover all available pages before exploring further.
REST API
Programmatic control from your own application code
MCP server
Agentic control from Claude, Cursor, and other MCP-aware tools
The product, in three layers
Engine runs the pipeline:Agents
Six agents, one pipeline. Each owns a step, from watching your sources to cutting the final variants.
Connectors
Every source, always in sync. Babou watches your product so you don’t have to.
Catalog
Bring your design system. Babou learns your visual language from your AEPs, brand kits, decks, and videos.
Templates
Production-ready starting points grouped by campaign type.
Blocks
Drop-in animated components. Brand-aware, combinable.
Apps
Input-specific tools. Drop in a screenshot, a Figma frame, or a URL and get a finished video back.
What teams build with Babou
The same engine produces every format. Most projects fall into one of these:Product launch ad
Ship a feature, get a launch video. Pulls copy from your release notes and builds the ad automatically.
Feature demo
Walk users through what you built. Captures product UI and narrates the flow.
Social cut
Vertical, square, widescreen. One render becomes every format your social channels need.
Onboarding video
New UI? New flow? Babou rebuilds the walkthrough when your product changes.
Tutorial clip
Turn changelogs into short tutorials. Scripts the steps, records the screens, renders the update.
Campaign variant
One source, many variants. Babou produces the full set from a single asset.
Why teams use Babou
Launch ready
Ship the story as fast as the feature.
Always current
Refresh content without manual updates.
Instant variants
One product update produces campaign variants across every format automatically.
On-brand, always
Every output inherits your brand from the catalog. No briefing required.
Get going
Authentication
Pick up your API key
Quickstart
Build a launch ad in five minutes
API reference
Every endpoint and shape