> ## Documentation Index
> Fetch the complete documentation index at: https://docs.babou.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ship features. Babou turns them into marketing.

> The developer and agent surface for Babou. Wire your product, brand, and design system in. Get launch-ready video out.

Babou is a product marketing engine. You drop in product surfaces (deploys, release notes, screenshots, Figma frames, URLs, brand kits), and Babou builds the launch ads, demos, social cuts, and campaign variants your team needs. these docs are how you wire it in.

Two ways to drive Babou:

<CardGroup cols={2}>
  <Card title="REST API" icon="code" href="/api-reference/overview">
    Programmatic control from your own application code
  </Card>

  <Card title="MCP server" icon="plug" href="/mcp/overview">
    Agentic control from Claude, Cursor, and other MCP-aware tools
  </Card>
</CardGroup>

## The product, in three layers

**Engine** runs the pipeline:

<CardGroup cols={3}>
  <Card title="Agents" icon="robot">
    Six agents, one pipeline. Each owns a step, from watching your sources to cutting the final variants.
  </Card>

  <Card title="Connectors" icon="plug">
    Every source, always in sync. Babou watches your product so you don't have to.
  </Card>

  <Card title="Catalog" icon="folder">
    Bring your design system. Babou learns your visual language from your AEPs, brand kits, decks, and videos.
  </Card>
</CardGroup>

**Creative** gives you reusable building blocks:

<CardGroup cols={3}>
  <Card title="Templates" icon="layout-template">
    Production-ready starting points grouped by campaign type.
  </Card>

  <Card title="Blocks" icon="grid-2">
    Drop-in animated components. Brand-aware, combinable.
  </Card>

  <Card title="Apps" icon="wand-sparkles">
    Input-specific tools. Drop in a screenshot, a Figma frame, or a URL and get a finished video back.
  </Card>
</CardGroup>

The **Editor** is the hands-on UI for direct work, alongside the programmatic surface these docs cover.

## What teams build with Babou

The same engine produces every format. Most projects fall into one of these:

<CardGroup cols={2}>
  <Card title="Product launch ad" icon="rocket">
    Ship a feature, get a launch video. Pulls copy from your release notes and builds the ad automatically.
  </Card>

  <Card title="Feature demo" icon="play">
    Walk users through what you built. Captures product UI and narrates the flow.
  </Card>

  <Card title="Social cut" icon="share-nodes">
    Vertical, square, widescreen. One render becomes every format your social channels need.
  </Card>

  <Card title="Onboarding video" icon="user-plus">
    New UI? New flow? Babou rebuilds the walkthrough when your product changes.
  </Card>

  <Card title="Tutorial clip" icon="circle-play">
    Turn changelogs into short tutorials. Scripts the steps, records the screens, renders the update.
  </Card>

  <Card title="Campaign variant" icon="layer-group">
    One source, many variants. Babou produces the full set from a single asset.
  </Card>
</CardGroup>

## Why teams use Babou

<CardGroup cols={2}>
  <Card title="Launch ready" icon="rocket">
    Ship the story as fast as the feature.
  </Card>

  <Card title="Always current" icon="rotate">
    Refresh content without manual updates.
  </Card>

  <Card title="Instant variants" icon="copy">
    One product update produces campaign variants across every format automatically.
  </Card>

  <Card title="On-brand, always" icon="palette">
    Every output inherits your brand from the catalog. No briefing required.
  </Card>
</CardGroup>

## Get going

<CardGroup cols={3}>
  <Card title="Authentication" icon="key" href="/authentication">
    Pick up your API key
  </Card>

  <Card title="Quickstart" icon="bolt" href="/quickstart">
    Build a launch ad in five minutes
  </Card>

  <Card title="API reference" icon="book" href="/api-reference/overview">
    Every endpoint and shape
  </Card>
</CardGroup>

## Help

<Card title="Need a hand?" icon="headset" href="mailto:support@babou.ai">
  [support@babou.ai](mailto:support@babou.ai)
</Card>